iia LinkedIn

I manage all aspects of the International Irradiation Association (iia) company LinkedIn page, from organising the content schedule with the wider team and creating graphics and copy, to providing analytics overviews.

When I joined the iia, a communications strategy had already been outlined, and my role was to implement it. For LinkedIn, this meant publishing content each week that remained consistent, professional and easily recognisable through the established brand identity.

The key responsibilities I undertake for the iia LinkedIn page include:

• Managing the content schedule

• Scheduling posts in advance

• Creating graphics using templates originally provided by Excentric, a trusted marketing partner

• Responding to audience engagement and activity

• Providing high-level analytics and performance overviews

• Maintaining a consistent brand identity

• Ensuring all content is professional and aligned with the wider communications strategy

• Producing clear, accurate and up-to-date written content

• Publishing at least two posts per week

Since joining the iia in 2023, the LinkedIn presence has grown its audience by 160%.

See my work: Click here to view the iia LinkedIn page

Examples of iia LinkedIn graphics:

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